tag:blogger.com,1999:blog-4402283548766807872.post4172498722860847345..comments2024-03-29T02:47:49.234-04:00Comments on The Blunt Bean Counter: A Baby Boomer’s view of Social MediaThe Blunt Bean Counterhttp://www.blogger.com/profile/11358868550072516313noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4402283548766807872.post-69452742361730677732011-08-26T06:49:14.767-04:002011-08-26T06:49:14.767-04:00Tom, thanks for the nice comments. I also always w...Tom, thanks for the nice comments. I also always wondered about golf sponsorhip etc. However, I now realize the decision is probably made by a CEO who loves golfing and wants to play in the pro-am with Tiger Woods and a marketing committee who wants to show off to their friends and have access to the parties and beer tents :)The Blunt Bean Counterhttps://www.blogger.com/profile/11358868550072516313noreply@blogger.comtag:blogger.com,1999:blog-4402283548766807872.post-58321225716623689382011-08-25T19:55:19.627-04:002011-08-25T19:55:19.627-04:00I've found this blog to be quite interesting a...I've found this blog to be quite interesting and educational.<br /><br />When you wrote, "I am a partner in an accounting firm and I am often asked by my partners "how is this social media stuff translating into practical results in terms of clients and opportunities," I had to wonder. After all, there are firms out there that spend lavishing on getting their logo and name in front of prospects. Yet I wonder if one could support the claim that spending $500,000 to be a golf sponsor results in $Y new dollars of business. Questioning the return on social media is perfectly fair, but one should also question other forms of promotion and marketing.<br /><br />As an accounting firm, I think blogging is an especially powerful and worthwhile way to promote yourself. After all, clients are coming to the firm to seek your expertise and blogging is excellent way to show that expertise. It is also a great way to show your breadth (e.g. estate issues, investment accounts etc) of expertise. <br /><br />On a side note, I quite enjoyed the tax season posts. It almost makes me want to get started on my 2012 taxes now. :-)Tomnoreply@blogger.comtag:blogger.com,1999:blog-4402283548766807872.post-24763878861109362352011-08-24T06:36:35.352-04:002011-08-24T06:36:35.352-04:00Echo, thanks for your kind words and great thought...Echo, thanks for your kind words and great thoughts. I doubt you have much spare time, but you should hire yourself out as a social media consultant. Excellent point about Rob Carrick's facebook page, I think that is an awesome page.<br /><br />I look forward to reading your post on the power of Twitter.The Blunt Bean Counterhttps://www.blogger.com/profile/11358868550072516313noreply@blogger.comtag:blogger.com,1999:blog-4402283548766807872.post-43766838118858704652011-08-24T01:22:55.864-04:002011-08-24T01:22:55.864-04:00I think a lot of people make the mistake in believ...I think a lot of people make the mistake in believing that by simply setting up a social media account they will automatically develop a new following. <br /><br />The term social media should actually be called social networking. Nobody just shows up at a networking event, drops off their business card, and immediately gains hundreds of new clients. It's about building relationships.<br /><br />I would suggest to concentrate on one or two social networking sites where you can build a significant presence and forget the other ones. It sounds like LinkedIn works for you, and I wouldn't ignore Facebook. Take a look at what Rob Carrick has going on with his Facebook page.<br /><br />Twitter is more of a conversation tool, you can jump into anyone's conversation and add value (follow other tax professionals, CFP's, etc) and then maybe once you build a bit of a relationship you can move that over to LinkedIn for more of a business discussion.<br /><br />I would also suggest to follow Scott Stratten (@unmarketing), he has a great blog and is an authority on social media, specifically Twitter.<br /><br />Look at what you've done with your blog by jumping in with both feet, you've built quite an authority here in this niche. It's hard to measure success, but any initiative takes time to develop a presence and I think you're off to a great start.<br /><br />PS - look for my post tomorrow about the power of Twitter.Echohttp://www.boomerandecho.comnoreply@blogger.com