My name is Mark Goodfield. Welcome to The Blunt Bean Counter ™, a blog that shares my thoughts on income taxes, finance and the psychology of money. I am a Chartered Professional Accountant. This blog is meant for everyone, but in particular for high net worth individuals and owners of private corporations. My posts are blunt, opinionated and even have a twist of humour/sarcasm. You've been warned. Please note the blog posts are time sensitive and subject to changes in legislation or law.

Monday, September 7, 2015

Let's Get Blunt About Your Financial Affairs - Book Giveaway & Book Launch

By playing golf at Pebble Beach in 2011 and by going on safari to Botswana and Africa this year, I have been lucky enough to check off two items on my bucket list. One of the remaining items on my list was to write a book.

A year or so ago, I realized I had the material for a book, if I could compile the posts I’ve previously written on my blog. As I flipped through my posts, it became clear to me that the chapters had already essentially written themselves. All I needed to do was to categorize and organize my various blog posts, which was done with the significant assistance of Lynda Kremer, the marketing manager at my old firm, Cunningham LLP.

As I started putting the chapters together, I was pleasantly surprised that the book had a natural flow I had not foreseen. I must say, I am very happy with the end result and finally months after starting this process, I have a book titled not surprisingly, Let's Get Blunt About Your Financial Affairs. The book has just gone up on Amazon and the kindle version is in process. If you are really keen to buy the book, here is the link to Amazon U.S. which provides a "flip version" of the book to preview and a link to the typical bare bones (no flip version to preview etc.) Amazon Canadian version. As an aside, you set the book price in $U.S. and I tried to end up with a $15cdn price; yet somehow the price is now $15.83cdn - sigh ):

The book chapters are as follows:

1. The Lighter Side of Accounting
2. Executors - A Thankless Job (except for the fees)
3. Inheritances, Wills and Estates - Love, Money and Greed
4. The Psychology of Money - Is it Everything?
5. Audits and Being Audited - Minimizing the Damage
6. Tax Topics - All You Ever Wanted to Know but Were Afraid to Ask
7. RRIFs and RRSPs - The Retirement Acronyms
8. Family Assets - Dividing, Sharing and Taxing
9. Retirement - How to Avoid Eating Alpo
10. Estate Freezes - A Cool Way to Tax Plan
11. The Family Cottage - How to Deal with It
12. Proprietorships, Corporations, Holding Companies and Family Trusts - The Technical Stuff

I am under no illusions this book will sell 100,000 copies; although I do think it is better than much of the crap that passes for financial books these days. It’s a practical guide that’s easy to follow. At worst, the book will become a marketing tool for me professionally.

Today I am going to raffle off 5 copies. If you are interested in a copy, please email me at and I will announce the 5 winners next Sunday.

In addition, my current National firm is sponsoring a book launch on September 24th in the Richmond Hill/Markham
area. If you would like to join me for the launch and meet me in person (unfortunately I am far more interesting on my blog than in real life) I am keeping a few spots open for my loyal readers. To attend the book launch and hear the gospel according to the BBC, register here.

I would like to thank Rob Carrick, Ellen Roseman and Preet Banerjee for providing testimonials on the back cover and for being very supportive of my blog since its inception. In addition, Roma Luciw & Dianne Nice of the Globe and Mail and Adam Mayers of the Toronto Star have been very kind to me and my blog.

I would also like to thank the numerous financial bloggers, many who have become personal friends, who have supported the blog by noting it in Friday round-ups or by direct mention over the years. This list includes; Jim Yih, Robb Engen, Michael James, The Big Cajun Man, Mark Seed,  Frugal Trader, Rona Birenbaum, Canadian Capitalist, Tom Drake, Canadian Investor and Larry Macdonald, to name just a few.

To my "legion" of readers, many who have been with me since my inception (5 years as of September 20th) I’d like to thank you for reading my blog and your comments and feedback over the years.

In addition, I would like to thank Lynda for all her help in not in only editing, but navigating the self-publishing process, as well as Leah Vlemmiks for her illustrations, Rob Campbell for his technical assistance and Deniz Ayman for her various editing and citing assistance.

Finally I’d like to thank my wife Lori, for her editing assistance, teaching me to write in "sort of plain English" and putting up with the project and me.

So if you are interested in a free book and/or attending the book launch, please email me at for the book and register here for the book launch.

This site provides general information on various tax issues and other matters. The information is not intended to constitute professional advice and may not be appropriate for a specific individual or fact situation. It is written by the author solely in their personal capacity and cannot be attributed to the accounting firm with which they are affiliated. It is not intended to constitute professional advice, and neither the author nor the firm with which the author is associated shall accept any liability in respect of any reliance on the information contained herein. Readers should always consult with their professional advisors in respect of their particular situation.


  1. Congratulations on your book Mark and I can't wait to read it this month.

    I've always respected your financial wisdom and expertise, and your blog is a gem of a site for folks seeking a take on the complex world of taxation! :)

    All the best in the future, including your book sales. I look forward to promoting your book from your bucket list.


    1. Thx Mark, I have always appreciated your support, I will now wait for ur book :)

  2. Congratulations.

    As soon as I read it, I will do a book review and post it in my website.

    Good luck.

  3. Each time I read your blog I wished you'd write a book to include all the major topics (one of the items in my bucket-list, I guess :) ).

    My son, who is currently pursuing Masters in Accounting at the Carleton University in Ottawa, was down here in Toronto visiting us for the long weekend, and to my surprise, he mentioned having read a few of your blogs. When he was doing BComm with Accounting, I would regularly press him to read your blog-posts but he did not seem to find time..

    Your book will prove to be a very valuable resource on financial management. Congratulations for publishing it!


    1. Thx Be'en and thx for being a loyal reader and for turning your son onto my blog. Surprised such a young wipper snapper has time to read, it takes more than 30 seconds of his attention span :)

  4. Congratulations, it sounds like a great read! Especially the chapter about executors .. it really is a thankless task and all too often you simply can't make everyone happy :-(

    1. Thx Sarah and boy are you correct about not being able to make everyone happy, the key is not to make them very unhappy :)